Finding the ideal things online has just gotten easier! Dive into our most recent blog to learn five simple yet effective ways to improve your ecommerce search experience. From intelligent keyword utilization to filter refinement, we’ve got you covered. Improve your product discovery game with useful tips that make ecommerce a breeze. Say goodbye to lengthy scrolling and welcome to discovering exactly what you need with ease. Explore our tips for a more fun and effective ecommerce search experience!
Isn’t it amazing if your consumers could always find the thing they’re looking for on your website?
And wouldn’t it be great if your online store was so easy to use that your customers recommended it to everyone they knew?
To accomplish this, you must increase Product Findability, which this post will help you do.
Specific components of visual sorting should be your main focus if you want to increase Product Findability. Although the list is lengthy, each item is significant:
1) Product filters that apply in the menu
2) The search feature
3) Convenient Links
4) New products, special offers, and highlighted items
5) Associated goods
6) substitute goods
7) Comparing products
While some of these might seem apparent, many online retailers are unaware of how to best utilize them to enhance the product discovery process.
Now, let’s examine each of these aspects in more detail!
1. Product filters that apply in the menu
Many customers simply browse an ecommerce website to see if a particular kind of goods is offered there; they don’t always know what they want.
Why not use product filtering to assist them focus their search based on their specific needs?
Your clients will find it easier to find what they want if you use a faceted filtering system that provides targeted options on the Search Engine Results Page.
Filters based on categories are another problem. Because the majority of internet shops don’t employ them, their customers’ options are ultimately limited.
By using these search criteria, you can increase conversion rates by demonstrating to potential customers that you are knowledgeable about your offering and take their preferences into consideration.
2. The Search feature
When shopping online, about one-third of consumers prefer to use direct search over browse. Therefore, having a search bar that works properly and has autocomplete is essential to assisting people in finding what they want quickly and cutting down on pointless browsing.
However, developing a clever search alone is insufficient. For people to discover the bar easily, it needs to be prominently displayed at the top of the page with easy-to-use navigation.
3. User-friendly Websites
Customers will become confused very quickly if your product URLs are filled with a lot of weird symbols, as some site users utilize URLs to determine where they are.
Make sure your web domains capture the essence of a page or product to make them more user-friendly.
To make the URLs easier for customers to navigate, break them up into portions that are easily understood.
4. Featured Products, New Arrivals, and Discounts
People occasionally look for unique offers rather than a particular product. The “Discounts” and “New Arrivals” sections, for instance, inform users of your website about what is now on sale and what is new in your store.
Customers’ attention will be drawn to a variety of offers in a “Featured Products” area, such as products that are on sale, “back-in-stock,” seasonal, or simply showcase the most well-liked items. You may also want to consider featuring one of your high-margin products as a featured offering.
There are countless options, and you have the ability to make your own classifications. Make sure to consider how you might enhance your consumers’ experience when doing this.
To present a page with the most popular items, for instance, you may use a “Most Viewed” widget. Alternatively, you might make a “Most Wanted” widget that shows the items that customers add to their baskets the most. What your customers see first and second is up to you.
5. Correlated Items
Why not suggest a complementary item to your client who has expressed interest in purchasing the item they have selected?
That’s exactly what a Related Products feature will do!
You can leverage a client’s search history to determine their preferences and present them with complementary, supplementary, or related products.
Products included in a Related Products section are more likely to be purchased since they offer several options for cross-selling based on individual preferences.
However, avoid being overbearing—you should assist customers in making decisions, not make them.
Provide Customers with Alternative Products
If a product isn’t available, some customers can walk out without making a purchase. Employ tools that present potential alternatives for your consumers to think about.
Your clients will know that you are concerned about their online purchasing experience if you provide them with alternate products. Ideally, when an item is out of stock, customers will continue to shop on your website rather than going elsewhere.
Potential customers may become irate and cause significant revenue losses if they add things to their cart and later find out what they plan to buy is not available. Even though their carts may be filled, some customers can still try to discover a competitor’s website where they can purchase everything on their wish list in one location.
In summary, visual sorting is important in ecommerce since attractively presented products sell more often.
By using visual sorting, you may better focus your consumers’ attention and present them with items you believe would meet their needs.
Just remember to respect your clients and refrain from being too forceful!
Allow them to make the purchasing decisions; your job is to assist them.