Skip links
Limited Offer

Book Now and receive 20% bonus discount

Optimizing Your E-commerce Platform for Faster Performance

In the fast-paced world of e-commerce, every second matters. Slow loading times might drive away potential consumers and reduce sales. But do not be afraid! Our most recent blog delves into the world of performance optimization for e-commerce systems. From code simplification to cutting-edge caching techniques, we reveal the ideas and tools you need to boost your site’s performance and responsiveness. Don’t let sluggish performance keep your company behind. Join us as we reveal the secrets of creating a lightning-fast e-commerce experience that keeps customers returning for more.

Optimizing Your E-commerce Platform for Faster Performance

Any online retailer is aware that even a one-second lag in load time can result in an immediate decrease in conversions.

It takes three seconds for a user to abandon a website; they do not want to wait. Hence, increasing the speed of your online store becomes crucial for both client pleasure and revenue.

There are a number of different e-commerce systems, and while each has its unique complexities, they all share some similar problems. We’ll give you advice on how to resolve these problems in this post, using Magento, Shopify, and WooCommerce as examples.

Get Rid of Unnecessary Items

Extensions are fantastic since they improve the consumer experience, increase the functionality of the store, and maximize its performance.

However, some of these expansions can become obsolete or pointless over time. Furthermore, they continue to slow down the pace of your website, resulting in load time delays, even when you are not even aware that they are there.

Finding and removing this dead weight is therefore the first step in improving your store. This is the procedure you will follow for each platform.

Magento

To see if there are any extensions that you don’t require, navigate to /app/etc/modules. If you find an extension that you wish to remove, use SSH and the developer’s mode command below:

bin/magento module:disable TestExtension –clear-static-content
bin/magento setup:upgrade
cd app/code/TestExtension/
rm – rf TestExtension

However, make sure you double-check the user manual or ask your developers for assistance to ensure you don’t remove any helpful extensions.

Shopify

Uninstalling an app, or an extension in Shopify lingo, is a simple process in Shopify.

Navigate to Apps from the Shopify Admin. Simply click the bin icon after finding the extensions you don’t require.

WooCommerce

In WooCommerce, uninstalling plugins might be a challenging task.

Most users just click “Deactivate” and then “Delete” after selecting Plugins from the Dashboard.

They are unaware that the disabled plugins are still present and are slowing down the system. Therefore, do the following actions to correctly remove a pointless extension from WooCommerce.

First, look over the online user manuals for this plugin. The majority of them have comprehensive treatment guides. Second, see if there is a thorough uninstall option for the plugin. As that’s what you want to do in this situation, you will delete the plugin along with the data. Lastly, you may use this code to temporarily disable any remaining shortcodes from the old plugin:

add_shortcode( ‘pluginshortcode’, ‘__return_false’ );

Alternatively, swap them out with the new plugin’s shortcodes.

Integrate CDN (Content Delivery Network)

CDNs can greatly improve your performance.A content delivery network, or CDN, is a dispersed network of servers that locates the closest server based on the user’s location, accelerating the delivery of material. Faster content delivery is facilitated by a nearby server to the user, which is advantageous for e-commerce sites.

You can also benefit from a number of fantastic capabilities that are included by default in most CDNs, such as code restructuring and picture optimization, by incorporating a CDN into your store. Additionally, they significantly affect the performance of the store.

Enhance Pictures

Each and every e-commerce store needs images. Regretfully, these pictures’ enormous weight is frequently accompanied by their excellent quality. Another problem that the majority of internet retailers have is an excessive amount of large, poorly sized photos.

Luckily, there are a few simple measures you may do to solve the issue:
Select the appropriate file type (JPG, PNG, or another).
Resize the picture without sacrificing quality
Additionally, optimize the thumbnails.
Next, see how the image appears. After a few changes, it can happen that something goes wrong and you have to remedy it before the buyer sees the image.

Make Use of Optimization Extensions

Note that because of their restricted capability, optimization extensions should only be utilized for small problems.

Extensions for optimization do precisely what their name suggests: they enhance your store’s functionality.

These code patches are easily installed with a few clicks after being purchased from your platform’s marketplace. Following that, you can apply them to:

1) Image optimization
2) Utilizing Lazy Load
3) Enhancing the browser’s cache
4) CSS and JS minification
These extensions, however, are unable to optimize CSS delivery, install server tools, or optimize SQL queries from other third-party extensions. Therefore, using optimization extensions alone won’t be sufficient if your business has some complicated problems; you will still need to hire knowledgeable Magento developers to assist you.

Use lazy loading

With lazy loading, the content loads gradually as it comes into the user’s view rather than all at once. This method does not impair performance while simultaneously assisting in lowering load times.

The material will load more quickly and offer a seamless user experience to the users. Lazy loading is a fantastic method for store owners to reduce bandwidth while maintaining the same level of image quality.

Here’s how to use lazy loading on various systems.

For Magento: You can improve your website’s performance by using extensions from the marketplace. There are three popular ones: Lazy Load by Magezon, Lazy Load for Magento 2 by Amasty, and Lazy Load Ultimate by Plugin Company.

For Shopify: To speed up your Shopify website, you can use Slate, which is a toolkit provided by Shopify for building themes. Within Slate, there’s a theme called Starter Theme that includes features for lazy loading. You can follow a guide provided by Shopify to set up lazy loading on your site.

For WooCommerce: Similarly to Magento, there are plugins available to optimize your WooCommerce store. Two options are LazyLoad by WP Rocket and a3 Lazy Load by a3rev Software. Another option is Smush Pro by wpmudev. These plugins help improve your site’s performance by lazy loading images and other content.

Conclusion

The most popular techniques for optimizing an e-commerce site have been discussed in this article. However, because each store is different, it could have a variety of problems that cause it to lag, such as bad hosting or inadequate programming.

You should do a performance audit or utilize Google PageSpeed Insights to determine the precise issue with your store in order to accurately identify the issue and determine the best course of action. After that, you can act and choose whether you need the assistance of a development firm or can handle the issue on your own.

Leave a comment

🍪 This website uses cookies to improve your web experience.